Sportsmen from Eastern Africans are
currently dosed with fame, moneybag and honour, and as norm nothing short of
this should be expected as the end result of the marathon. Today, in this article we would draw out valuable insightful lessons from the just concluded
Lagos city marathon organized by Access bank, Kenya airways and co, with the
intentions to promote healthy living, stronger relational bond and increase
brand awareness.
Plan for the future: Kenya keeps running away with the bag because
they have both developed competence in the field of endeavour and are always
steps ahead in their preparation for the organization months before the kickoff
of the event. This is foresight in display and any intending entrepreneur with
hopes to have reign should look ahead of times to see what trends are
repetitive so as to seize the moment. It’s never too late to plan.
Build Fandom: Businesses don’t thrive on mere patronage, they gain
dominance because brand is able to build loyalty in their customers, making them
fan and having a sense of control over the brand. Just like the model of Apple the
technology giant, Access bank with this yearly program is able to gain traction
and publicity effortlessly because of the buzz, trend and fun that was
experienced by both present customers and others who would get information on
the event.
Innovation is key: The COVID-19 pandemic remains evil and should on
no account be celebrated as there was massive damage to the global community from
all perspective. Yet in spite of this restriction, the pleasures of life should
not be left enjoyed and on that the organizing community sought out means to make
it fulls engaging to the global community that wish to attend but are impede but
diverse bottleneck. With the virtual engagement feature, the event was able to
amass more than the 300 participants that were physically present giving it a flavour of fun that was never experienced as unlike before you could run the
total distance but in the route of your choice.
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